If you want to create a brand online that will help you to reach a large audience and make yourself heard, then you need to use WordPress. There is absolutely no question that WordPress is the very best platform for blogging and that’s thanks to the fact that it is free, incredibly customizable and very powerful. WordPress is used by most of the top brands on the web, including numerous Fortune 500 companies, and it is completely…

If you want to promote yourself and be heard online, then you need to understand what it is that drives audiences and that generates sales and clicks. The answer to that is nearly always emotion. If you’re trying to sell to someone by reasoning with them, then you are fighting an uphill battle. Likewise, if you try and get someone to click your link by using data, then you’ll be falling on deaf ears. Instead, you need…

There’s one big problem with a huge amount of the content on the web right now… And that’s that it’s not interesting. Unfortunately, a huge proportion of the social media posts, blog posts, articles and even videos that are on the web are simply boring. They tell us generic things we already know, they do it in a style that’s not engaging and they have dull, descriptive titles. Think about how many articles you’ve read in your…