If you want to do any kind of online marketing, then you have to undergo a constant search engine optimization campaign. It is really the only way to get a top spot in the search engine listings for your website and keep it.

Otherwise, no one online will ever see your valuable deals on products and services or be exposed to your branding. The secret to success in search engine optimization is in the links. But, it is not enough to have a million of them. You need the right kinds too. Keep reading for more on those through the following paragraphs.

One factor that search engines use to rate links is what they call recency. How old are the links? If there are a lot of links, what is the average date of them?

The older links get, the less valuable they are going to be to search engines, and you will start sinking. There are three ways to combat this in specific steps.

First, set up a suite of social media account specifically for your website that you can create your own links every time you update your content. Second, actually provide your websites with constant content that others can share and mention with their own links. Third, create a network of smaller sites that have auto-posted content that provides a steady stream of backlinks propping up your authority site.

Relevance is another term used in modern search engine optimization. When a search engine looks at a link, it considers whether or not it just a random link, or if the sending and receiving pages match in terms of keywords and content.

The strongest links that will do you the most good are the ones that are highly relevant, because search engines assume this means your page is an authority in terms of its content, because another page like it linked to you.

Link placement within a webpage is actually taken into account by search engines. They may not have human eyes, but they do know whether or not a link is in a highly visible spot amidst the text and content, or if it is just thrown down in the footer or lower left of a website.

Search engines know to check for links between websites, but also look at how many links there are between two websites together. If you exchange a lot of links with another site, or even between two of your own, then you might be assumed to be trying to game the system. Do not risk this, as the harshest punishment is deindexing, meaning that any user of that search engine will never locate your page through that search engine.

Your online marketing efforts can be seriously put into overdrive when you exercise search engine optimization. With the application of the principles in this article, you can get your website up in front of the crowd and more easily seen by those who are surfing for the keywords you cater to.